Equality of Reticence in Groups and Idea Generation: an Empirical Study
نویسنده
چکیده
Contingency models proposed for group support systems suggest that task, technology, group and individual characteristics may explain observed effects. Task, technology and group characteristics have been studied to some extent. Characteristics of individual participants have received less attention. In this article, the results of an experimental study on the equality of reticence in groups on idea generation are reported. Groups comprising equally-reticent or unequally reticent subjects generated ideas in one of two brainstorming modes: oral brainstorming and electronic brainstorming. No effect was observed for equality of reticence, but electronic brainstorming (computer-supported condition) did produce a larger number of ideas than oral brainstorming.
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